"CHEP is a brand built for the New Economy, which demands an unprecedented level of interconnectivity across all aspects of our agency."
Comprehensive rebrand and visual identity for CHEP Network across a large swathe of interconnected deliverables. Logo and wordmark designed by M35.
This project involved executions across digital, print, video, animation and systems design. I developed CHEP's new identity and flexed it across multiple disciplines. I also built guidelines designed to be used by hundreds of people with varying skill sets and design literacy.
Role - Principle Designer
Design Director - Christian Hewitt
Studio - CHEP Network
Field - Identity / Animation / Web
Published - 2021