"CHEP is a brand built for the New Economy, which demands an unprecedented level of interconnectivity across all aspects of our agency."

Comprehensive rebrand and visual identity for CHEP Network across a large swathe of interconnected deliverables. Logo and wordmark designed by M35.

This project involved executions across digital, print, video, animation and systems design. I developed CHEP's new identity and flexed it across multiple disciplines. I also built guidelines designed to be used by hundreds of people with varying skill sets and design literacy.

Role .................................. Principle Designer
Design Direction ....Christian Hewitt
Studio .....................................CHEP Network
Field .......Identity / Animation / Web
Published .......................................................2021




 
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