Ika Jumali and I competed in the Cannes Young Lions competition in 2022, with this submission winning finalist in the Design category out of hundreds of competitors.

Heirloom is a product/service/brand system that encourages and facilitates passing down clothing rather than buying new, and capitalises on a social network that leverages respect for the provenance and history of the garment. This is all facilitated through a web experience and store front, an app that allows the user to scan NFC tags in the garment to access its history and add to it, as well as a database that tracks garment impact and gives the user specific care and repair instructions.

Role ...........................................Principle Designer
Partner...........................................................Ika Jumali
Studio ..............................................CHEP Network
Field .......Identity / Animation / Product
Published .................................................................2022




 
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