420 FOLIO IMAGES         16 FOLIO PROJECTS



Product shoot showcasing IKEA's BallerCard.

The BallerCard is the most highly prestigious, ultra-exclusive loyalty card the world has ever seen: available by invitation only.

The fully gold BallerCard was delivered to IKEA Family’s 250 most loyal members, in a premium meatball-scented box that exuded opulence and luxury. It unlocked an unrivalled culinary experience: a year’s supply of IKEA’s Swedish Meatballs.



Role - Photographer
Client - IKEA
Field - Product
Published - 2022