Comprehensive rebrand and art direction for my personal identity. Saxon White Design focuses on simplicity and impactful use of type - producing a strong, reliable energy. Gird based systems and layout form the backbone of the identity system, with rigid restrictions creating the space for more thought-based design.

Inspired by constructivism, brutalism and design houses such as The Designers Republic and Neubau.

What ideas look like.

Role ....................Designer/Art Direction
Creative Direction ........Saxon White
Studio .................................................................SWD
Field .............................Identity / Branding
Published .......................................April 2021




 
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