Comprehensive rebrand and art direction for my personal identity. Saxon White Design focuses on simplicity and impactful use of type - producing a strong, reliable energy. Gird based systems and layout form the backbone of the identity system, with rigid restrictions creating the space for more thought-based design.
Inspired by constructivism, brutalism and design houses such as The Designers Republic and Neubau.
What ideas look like.
Role - Designer/Art Direction
Studio - Personal
Field - Identity / Branding
Published - April 2021
