Comprehensive rebrand and art direction for my personal identity. Saxon White Design focuses on simplicity and impactful use of type - producing a strong, reliable energy. Gird based systems and layout form the backbone of the identity system, with rigid restrictions creating the space for more thought-based design.
Inspired by constructivism, brutalism and design houses such as The Designers Republic and Neubau.
What ideas look like.
Inspired by constructivism, brutalism and design houses such as The Designers Republic and Neubau.
What ideas look like.
Role ....................Designer/Art Direction
Creative Direction ........Saxon White
Studio .................................................................SWD
Field .............................Identity / Branding
Published .......................................April 2021
Creative Direction ........Saxon White
Studio .................................................................SWD
Field .............................Identity / Branding
Published .......................................April 2021
