Stoic Gorilla approached me for a full brand redesign, handling all their social channels with scope to lead into web and product design.

The brands main issue was a lack of impact in a saturated social media market - the solution was a brand that was intense, full of energy and flexible to the extreme. The new brand uses a grid and type system designed from the ground up to provide near infinite variation in layout, and flex between pushed execution and quiet executions.

The brand mark, a modernised four-pointed star, is representative of the four pillars of stoic philosophy, the bold wordmark symbolic of the foundational strength between them.

Role ..................................Principle Designer
Design Direction ...............Saxon White
Studio ...................................................Freelance
Field .......................................Identity Design
Published .......................................................2022




 
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