The challenge



As time moves on, and first-hand experience of the Holocaust fades, the survivors implore people to note that hatred can infect people to the point of genocide. ​The Holocaust was the murder 

of six million Jewish 

children, women and men. ​Everyone needs to understand what happened, be a personal witness to both the dark and hopeful truths 

of this time, and play their 

part to ensure it never happens again.





The brief



Create a world class 

visual identity for the newly built Melbourne Holocaust Museum. One that ensures that the stories of the past remain relevant for future generations to come.

The solution



Rich with symbolism, our brand language is based around the idea of fragmentation. Representing the fragmentation of Jewish life after the Holocaust. And the survivors dedicated to piecing those fragments back together to re-establish their lives and commemorate those lost.

Centred around the seen and unseen, our design work can be interpreted in two parts. Whilst the missing elements symbolise the Jewish lives lost in the Holocaust, the remaining fragments symbolise the survivors. A group of people who came together to rebuild their families and communities.

 Piece by piece.